So, you want to start a small business? Well, here's the book you must read before going one step further. Why? The failure rate of small businesses in their early stages is notoriously high and this book takes would-be entrepreneurs through the all-important planning process: deciding on a business; buying or creating one; business plans; setting up; working with money; working with leases; insurance; GST, ABN; marketing and sales; websites, and staff. John Pospisil is a partner in a small, Sydney-based (Australian) publishing business that produces magazines in the areas on computers, craft and photography.